The Making of CLAY TRAFFIC

At SNURK we cherish a love for handcraft themes in our photo prints. There are
prints of knitted flowers and woolen blankets, origami birds, pom-poms and Play-Doh clay. Crafting our styles by hand allows our designers to create unexpected textures, influence color palettes and play around with optical illusions. Often with the help of freelance artists. It is a long creative process from idea to photo print,
with many hours of craft in the middle.

kids car bedding

Our designer Peggy finds her inspiration for new prints everywhere. This time it was a toy rug that she came across while shopping online on eBay.

boys bedding

Next step is a sketch of the print. Cars made from clay, but also the road. Or 'snake sausages', as Peggy calls them here.

play-doh duvet cover set

For this print we collaborated with artist Georgina Vieane. Georgina makes beautiful ceramics, graphic and advertising work. And for SNURK also cars made of clay!

kids craft bedding

We bought a lot of Play-Doh in all colors of the rainbow ...

kids car play-doh sculpting

Time to start claying!

clay bus for kids bedding

And the result was impressive: a selection of colored cars, trees, traffic signs, traffic lights and roads.

working duvet set for kids

All clay figures were photographed by our image editor Theo and brought together in Photoshop to form a colorful traffic scene.

road work duvet for kids

The first digital sketches made by Theo. After this Peggy and Theo take a good look at it together and the final files are sent to Portugal.

clay traffic boys bedding

Our stylist Kim created this beautiful bedroom around this design including a bed by Auping, a lamp by Seletti and cupboard by Tomado.nl. Our photographer Tim shot the images.

traffic bedding for children

SNURK Clay Traffic duvet cover: for hours of playing and sleeping.

SHOP CLAY TRAFFIC